NRF's Digital Division, shop.org.sponsored by:Demandware.

Retailer Case Studies of Customer-Focused Merchandising Innovations: July 16, 2008

Patti Freeman Evans, JupiterResearch; Mercedes DeLuca, myShapeKevin Ertell, The Borders Group, Inc.; Nancy Behrendt, eBags

RAY WATSON: Thanks, Larry. As Larry mentioned, my name is Ray Watson. I am the Director of Business Development for Litle and Company. And it’s a pleasure to introduce the panel this morning and

Chapters

Introduction by Ray Watson

Introduction by Ray Watson

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Active Listening — Patti Freeman Evans

Active Listening — Patti Freeman Evans

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eBags — Customer Focused Merchandising

eBags — Customer Focused Merchandising

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eBags Q&A

eBags Q&A

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myShape — Using the Voice of the Customer to Merchandise

myShape — Using the Voice of the Customer to Merchandise

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myShape Q&A

myShape Q&A

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Experience the new Borders.com

Experience the new Borders.com

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Borders.com Q&A

Borders.com Q&A

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