Retailer Case Studies of Customer-Focused Merchandising Innovations: July 16, 2008
Patti Freeman Evans, JupiterResearch; Mercedes DeLuca, myShape
Kevin Ertell, The Borders Group, Inc.; Nancy Behrendt, eBags
Kevin Ertell, The Borders Group, Inc.; Nancy Behrendt, eBags
RAY WATSON: Thanks, Larry. As Larry mentioned, my name is Ray Watson. I am the Director of Business Development for Litle and Company. And it’s a pleasure to introduce the panel this morning and
Jump To
 | Introduction by Ray Watson |
 | Active Listening — Patti Freeman Evans |
 | eBags — Customer Focused Merchandising |
 | eBags Q&A |
 | myShape — Using the Voice of the Customer to Merchandise |
 | myShape Q&A |
 | Experience the new Borders.com |
 | Borders.com Q&A |
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